Over the years, I’ve worked on both the creative and operational side of content — from shaping ideas and content direction to sourcing creators, managing campaigns, coordinating teams, and keeping projects moving from brief to final delivery.
My experience includes e-commerce, personal brands, social media management, YouTube strategy, and influencer-led projects. I’ve helped brands grow through content systems, collaborations, and audience-focused execution, with work spanning creator sourcing, content planning, creative direction, team coordination, and partnership outreach.
I also understand the creator side firsthand. I’ve grown my own audience on Instagram organically to 55K and know how to create content that not only looks strong, but also connects with people and works for a brand commercially.
To help them to tell their story using organic content
Styling/Location/Models
Scripting/Song Choice/Props
Video Editing
Creative strategy development
Hiring a team
Model casting
Styling/Location
Scripting/Song Choice/Props
Directing Shoots
Result presentation to the brand
Model casting
Styling/Location
Scripting/Song Choice/Props
Directing Shoots
Styling/Location
Scripting/Song Choice/Props
Video Editing
- Creative strategy
- Assembled a complete team including video and shorts editors, thumbnail creators, VSL editors, and scriptwriters.
- Coordinate all collaborations with entrepreneurs and creators such as Jeff Wittek, Brendan Kane, Stefanovic, Sean Kelly, Movlogs, etc.
- Manage communication with the PR agency
UGC & Influencer Strategy
Build content strategies that align with brand goals, audience needs, and campaign direction
Creator & Audience Fit
Identify the right creators and content angles to connect with the target audience in an authentic way
Creative Direction for Content
Shape content concepts and creative direction to make UGC feel engaging, relevant, and on-brand
Social Media Management
Support content planning and platform execution to help campaigns perform across social channels
Content Review & Selection
Review, select, and refine creator content to ensure quality, relevance, and strong brand fit
Creator Communication & Coordination
Manage communication with creators and influencers throughout the collaboration process
.
Brand-Led Content Execution
Make sure creator content reflects the brand’s tone, messaging, and campaign goals while still feeling natural
Campaign Coordination & Delivery
Support UGC and influencer campaigns from planning through execution, making sure everything stays on track
- Creative strategy development
- Storyboard
- Styling/Location
- Scripting/Song Choice/Props
- Product specific needs for shoot
- Shooting and editing, video managing
Scripting
Product specific needs for shoot
Working in front of the camera
- Negotiations with the blogger
- Blogger management on the set
- Creative strategy development
- Storyboard
- Styling/Location
- Scripting/Song Choice/Props
- Product specific needs for shoot
- Shooting and editing, video managing
* UGC & Influencer Campaign Management: Manage creator campaigns from sourcing and outreach to briefs, approvals, and final delivery
* Creator Sourcing & Outreach: Find the right creators for your brand, build relationships, and support smooth collaboration from start to finish
* Content Strategy: Develop content directions that align with your brand goals, audience, and growth opportunities across social platforms
* Content Production Management: Oversee the content creation process from planning to execution, making sure everything stays organised and on-brand
* Creative Operations & Project Coordination: Coordinate teams, timelines, and deliverables across creators, editors, designers, and other collaborators
* Social Media Content Planning: Build structured content plans and calendars that support consistency, launches, and audience growth
* Partnerships & Collaboration Support: Support brand collaborations, creator partnerships, and campaign communication
* YouTube & Personal Brand Support: Help shape content direction, workflows, and growth-focused execution for YouTube channels and personal brands
